How to Choose a Real Estate Agent

When speaking with potential agents, consider asking:

• How many properties have you sold in my local area recently?
• What is your opinion of my property’s likely market value?
• How did you arrive at that price range?
• What is your recommended marketing strategy?
• Which advertising channels will you use, and what will they cost?
• Who will be my main point of contact?
• How will you keep me updated during the campaign?
• What is your proposed sales method — auction or private treaty — and why?
• What are your fees and commission structure?
• Are there any additional costs I should be aware of?

A good agent should be comfortable answering questions clearly and explaining their recommendations rather than simply telling you what they think you want to hear.

• Local experience: Look for an agent with a strong understanding of your local market and recent experience selling similar properties.
• Communication: Selling a home can be stressful. Choose someone who communicates clearly, responds promptly and keeps you informed throughout the process.
• A realistic pricing strategy: Be cautious of agents who quote an unusually high price simply to win your business. Ask how their estimate compares with recent comparable sales and what evidence supports their recommendation.
• A clear marketing plan: Your agent should be able to explain how they intend to present and promote your property, including photography, online listings, inspections and buyer engagement.
• A good working relationship: You’ll likely be working closely with your agent, sometimes for several weeks or months. Choose someone you trust and feel comfortable communicating with.

Be cautious of agents who:

• Promise an unrealistic sale price without supporting evidence.
• Pressure you to make a quick decision.
• Are vague about their fees or additional marketing costs.
• Have limited experience with properties like yours.
• Are difficult to contact or slow to respond.
• Focus more on winning your listing than explaining how they will sell your home.
• Avoid answering difficult questions or are unwilling to discuss potential challenges.

It’s worth speaking with two or three agents before making your decision. Compare their recommendations, proposed marketing strategies, communication styles and fees — not just their estimated selling price.

Ultimately, the right agent should give you confidence that your property is in capable hands and that you understand what to expect throughout the selling process.